Making Process...

This is the mini copy of a cinema screen, where the typography will be placed upon. The curtains were added to give it that authentic traditional cinema feel.

Initial thoughts

We decided to work with the Electric Cinema because it's unique to Birmingham by being the oldest cinema in Britain, found in 1909. We wanted to choose a piece that wasn't as well known like for example; the bullring or Aston Villa and originally thought about working with Birmingham's reputation of being the birth place of heavy metal with artists such as; Ozzy Osbourne + Black Sabbath along with Judas Priest etc all coming from the city however we opted for the cinema because we liked it's heritage, how it's stood the test of time and how it's down a side street unlike the Odeon on New St. which we felt adds to its character and charm.
The Electric Cinema sprung to mind when we talked about Birmingham's typography because it's art deco style is unusual to see these days however it was a common theme with cinema's back in the day so it was important we kept that style within our typography which I feel has been executed successfully.

The Electric Cinema

We have decided to base our 3-D lettering from the electric cinema. The electric cinema has a strong history with Birmingham, so there is definitely that traditional feel to the subject, and being Birmingham's oldest cinema, it is also something very unique. We have also decided that the material being used to make the lettering is film reel, as it links with the whole cinema thing, so we wont be recreating the typeface on the electric cinema sign, but it would be nice to see something similar to that effect as it has that good old look. So far, the idea is to just stick the film reel on the paper as a san serif font, or to have it flow continuously from the metal case the film reel is in and make it into a beautiful piece of typography.